Step 6: Refine
As you implement your activities or initiatives, be mindful of what seems to be working well and what you could still adapt or improve to achieve your goals.
Revise, fine-tune and improve as you go along
There is no one-size-fits-all; some activities may work well and be very effective in one context, but not in another, and you will only learn by trial and error.
Step 7: Evaluate
Once you have concluded the initiative and/or activities you planned, look back in order to evaluate and assess what worked well and what could be improved next time, or as you move forward.